online marketplace Flipkart has started a local experiment here, its headquarters, to sell cars and motorcycles.
The e-commerce major has signed with two local dealers, a khivraj
Motors for Bajaj motorcycles and Kalyani Motors for Maruthi Suzuki cars, to sell on its platform and within the city. it is also encouraging its employees with offers to buy vehicles from its partners on the marketplace.
This comes after rival Snapdeal launch last month of Snapdeal Motors, a platform for automobiles, offering an "integrated buying experience" enabling online booking and loan approvals within two minutes of a vehicle purchase on the site. Snapdeal has tied up with Hero motorcycles and mini tracks on its platform. And is working with Mahindra and Maruthi vehicles on the site.
For Flipkart, automobile accessories is already among the top 10 sale categories on its platform, largely in Bengaluru and followed by chennai, Delhi, Hyderabad and Mumbai. selling vehicles becomes a natural extension.
Evidenced through the later data as revealed by Flip trends, a comprehensive and in-depth view into how India shops online, automobiles emerged as one of the fastest growing categories online, Goteti. "Following this trend, Flipkart is now ready to expand this category and add automobiles under the umbrella. Ease and convenience of online shopping, for millions of Indians, is whats is driving phenomenal growth in the sector and we are happy to catalyse the automobile industry
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